Press

For editorial and press enquiries, please contact press@iroiro.in

Over the years, Iro Iro’s work has been featured in international and Indian publications exploring contemporary fashion, material innovation, craft and circular design, including The New York Times in World-Class Lessons on Zero Waste,Vogue in How One Indian Brand Is Reimagining Waste While Preserving Traditional Craftsmanship, The Guardian in COP26: Meet Nine Fashion Designers Making Real Change, Vogue India on the Circular Design Challenge, Harper’s Bazaar India in 8 Creative Minds Who Are Leading the Change in Fashion, British Vogue on rethinking textile waste through craft, Scroll.in on the environmental impact of fast fashion, Platform Magazine on sustainable fashion, Revolve on circular textiles, and Hashtag Magazine in Trash to Fab: Conscious Couture.

The practice and Bhaavya Goenka’s research have also been featured by the British Council, Global InCH, Fashion Revolution, FDCI, and Cocoa and Jasmine, reflecting an ongoing enquiry into how materials, craft knowledge and the systems of making can be reimagined through contemporary design.

Alongside her work at Iro Iro, founder Bhaavya Goenka’s research and writing explore the intersections of material culture, craft knowledge, circular design and social change. Her work includes Decolonising Materials, a contribution to the book Design Materials and Making for Social Change (2023), a second chapter available through Taylor & Francis and Embracing the Past, Weaving the Future: A Journey of Upcycling and Sustainability through Fibres, published by Global InCH. She has also contributed to the British Council’s Climate Connection series, sharing perspectives on sustainable fashion and textiles. Across her research, writing and practice, Bhaavya examines how inherited knowledge systems can inform contemporary material innovation, and how design can help build more distributed, responsible and enduring ways of making.